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LIFE ISN'T ONLY FOR THE YOUNG.
Today’s emphasis is on youth, advertising for teenagers written by people not much older ignores our growing maturing population and its needs and desires. That’s where the opportunities are for our aging people. Who knows that market better? And in this tightening economy, that is where there is opportunity for those who won’t quit. Above all, this book will challenge its readers to live longer, more satisfying lives.
Beginning in 1946 when 3.4 million babies were born, to 1964, over 78 million baby boomers had been added to the U.S. population. All are expected to live another 24 years. That is a large market with opportunities and especially those who lived that life and who know that market.
A Life of Creative Business offers its readers lessons to be learned. Mid-Life should be a time for reflection. Is the reader satisfied to spend his remaining productive years on the same treadmill? Does he count the day to retirement? Retirement for an active person can be deadly. He is been passed over despite current careers, though too old. This country cannot afford to lose that experience.
A Life of Creative Business challenges its readers to think about their life, to look ahead and not fear change but see only opportunity. It is a book of lessons learned from a wide ranging life, from the start of atomic energy at the Manhattan Project to the beginning of McDonald’s and the fast food industry, to advisor to three presidential administrations.
The lessons of life offered are most timely given the number of aging baby boomers and the increasing insecurity of old age. Government has economic limitation. Aging baby boomers have to accept responsibility for themselves. A life of Creative Business suggests how readers will find lessons that apply to themselves.
The author is widely recognized for his creative management skills and their application to public issues and concerns.
The United States Congressional Record reports that “Mr. Rappaport is a man whose creativity at any given moment is about a generation above everyone else.” As an example of keeping active today, at the age of 92, the author of A Life of Creative Business is starting a new public company, one focused on healthcare.
A Life of Creative Business is available from Century City Publications at a cost of $14.95 paperback and $24.95 hardcover plus $3.95 shipping and handling.
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